Upon the announcement of the Airtable acquisition, this a short list for Bending Spoon's next acquistion:
- Webflow
- Miro
- Calendly
- Zapier
- Netlify
All products with strong brand recognition that have gotten lost after the ZIRP grow-at-all-cost era. Each fits squarely into a SMB segment that's willing to pay (but not pay big) for software that does what it says on the tin.
These are all "finished products" that can be shaped up, then put in KTLO mode as steady profit machines. All you'd need to to is create the appropriate unit economics and make sure the brand stays visible when people enter buying scenarios.